Fresh Campaign

Every Auntie Anne's pretzel is hand-rolled and baked fresh, so to help convey that point we developed the POP with a more hands on approach. I helped brainstorm ideas, and execute the finale POP. My main contribution was all of the hand-drawn elements; headlines, flavor tags, and re-drawing the logo, as well as other small illustrative details.

Campaign in stores from April 2013 – December 2013.